Marchese has been brought on to oversee the development and employment of various marketing and branding strategies to achieve ASAE’s strategic goals and drive business results. Working across the organization, Marchese is establishing a digital-first marketing strategy and managing ASAE’s marketing, design and production teams to implement campaigns tailored to ASAE’s specific market segments, programs, products and events.

Marchese comes to ASAE with extensive experience in developing and directing world-class marketing and public awareness campaigns in both the association/nonprofit and corporate sectors. Before ASAE, Marchese served in several important roles with the American Industrial Hygiene Association, including most recently as chief strategy officer and vice president of external affairs.

“ASAE is excited to have Susan Marchese on board, creating organization-wide, data-centric marketing strategies to achieve the business objectives for both ASAE and its product lines,” Mason said. “With our core staff team now in place, ASAE is taking decisive steps to achieve our strategic priorities on our way to Destination 2026 and meet the changing needs of our stakeholders and professional community.”

“It is an honor and a privilege to join ASAE as the new vice president of marketing,” Marchese said. “I am passionate about ASAE’s vision to be the essential community for association professionals, and I am eager to apply my skills and experience to help it achieve its strategic goals. I believe that marketing is the art and science of creating value, and I aim to deliver value to ASAE and its stakeholders in everything I do.”

 

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org

About ASAE

ASAE is a membership organization of more than 48,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.