Jaya Koilpillai Bohlmann
Jaya Koilpillai Bohlmann, MA, MSMOB, APR, ACC, is president and founder of Designing Communication in Washington, DC, and a former member of ASAE’s Communication Professionals Advisory Council.
Virtual workers are more prone to feelings of isolation. That’s why associations that have some remote staff must implement connection strategies to ensure their offsite employees feel like part of the team.
The increasing universality of communication technologies is contributing to a rapid rise in remote workers. While virtual work has benefits like happier employees and higher productivity levels, it also comes with a downside: remote employees, separated by distance, increasingly feel disconnected, disengaged, and isolated from their coworkers, bosses, and overall workplace community. This is problematic because being engaged at work, and feeling senses of belonging, safety, community, and friendship are critical to workplace wellbeing.
Most scholars agree that engaged employees can be defined as those who fully show up at work—physically, cognitively, and emotionally. Engaged employees are devoted to their job’s daily tasks and longer-term vision, praise their organizations to others, voluntarily help others, and take initiative to improve organizational policies and practices.
But engagement is suffering in U.S. workplaces. An August 2018 Gallup poll finds that 53 percent of workers are not engaged at work, meaning they are not “cognitively and emotionally connected to their work and workplace.” Worldwide, workplace engagement is only 12 percent. This is a high number of employees who are risk of leaving their jobs when a better offer comes along, and organizations are at high risk of losing good workers.
In addition to working remotely, employee isolation is being caused by high turnover, growing numbers of diverse workers who often can be left out or marginalized, and misunderstandings or intolerances among the five generations in the workplace. These are the groups at higher risk of isolation, and they need extra attention. Address their communication needs in the following ways:
In addition to working remotely, employee isolation is being caused by high turnover, growing numbers of diverse workers who often can be left out or marginalized, and misunderstandings or intolerances among the five generations in the workplace.
Today’s workplace is more complex, challenging and productive because of the wonders of technology. We can be more efficient and diverse by closing geographical gaps and including people on our teams that otherwise wouldn’t be accessible. All of this comes with a risk to human connection, which is the foundation of all successful workplaces. As change is a constant, so are human needs in the workplace.