Data: Top Membership Challenges in 2019
Associations Now
In a recent survey, association professionals listed member engagement, as well as recruitment and retention, as top challenges for this year.
It’s a question that almost every association executive has heard before: What’s keeping you up at night?
As it turns out, the answer is membership. In a GrowthZone survey of more than 500 association professionals, more than half of respondents—57 percent—said that member engagement or recruiting and retaining members ranked as their top challenge this year.
What is your biggest challenge in 2019?
Funding
12%
Attracting Younger Members
12%
Communicating Value Proposition
18%
Recruiting and Retaining Members
28%
Member Engagement
29%
Source: 2019 Association Report, GrowthZone, January 2019
[This article was originally published in the Associations Now print edition, titled “Membership Challenges Ahead."]