LEARNING OBJECTIVES

Associations have the unique ability to enhance the personal and professional lives of individuals in virtually every business sector and industry.  Because associations are indispensable within the industry, profession, and society, it's vitally important for those working in the profession to have an   understanding of their nature and history.

 Specifically designed for those who are new to the profession or have less than five years of experience in the field, Membership Development outlines the basic membership framework of associations.

Course content:

Module 1: Membership Structures and Value

• Define membership
• Review types of association memberships
• Explore member structures

Module 2: Member Engagement

• Discuss aspects of member value
• Transactional member engagement
• Tracking member engagement
• Establishing goals and measurements for engagement

Module 3: Membership Recruitment and Retention

• Audiences, Personas, Priorities
• Campaigns & Communications
• Membership Renewal vs. Retention

 This course qualifies for 3 CAE credits and takes about 3 hours to complete. 

Earn the Certificate in Association Management!
This course is part of ASAE's Certificate in Association Management, a curated group of courses designed to build a strong understanding in the core functions of association management. Completion of all six courses qualifies you for 17 CAE credits and the certificate, but you can select any number or combination of courses depending on your interests and needs:

• Essential Practices in Association Management
• Systems of Volunteeer Excellence 
• Membership Models Development and Engagement
• Operational Excellence in Associations
• Culture and Leadership
• Leading with Ethics and Creating an Ethical Environment

Consider this course the starting point on your association management career path. 

The full certificate bundle of courses is available for purchase now, but please note that the content for the individual courses will be released on a monthly basis starting in September 2023. The first available course will be "Essential Practices in Association Management." 

FEATURED SPEAKERS

• Rick Burt, CAE, Vice President, Membership and Volunteer Engagement, Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN)

POLICIES

Our Guarantee

Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products, or services of ASAE do not fulfill our promise, we will make the situation right.

Digital Accessibility

The learning platform is compatible with screen readers. All individual courses have available captions and transcripts. If you have requests for additional reasonable accommodations, please email accessibility@asaecenter.org.