GCA WINNERS

The Gold Circle Awards program recognizes excellence in marketing, membership and communications programs produced by associations and nonprofits. The 2020 winners set an example for associations developing their own campaigns. Listed below are the association winners of each category and the corresponding title of their submission. Learn more about the Gold Circle Awards, including categories and eligibility requirements.

2020 Overall Excellence Award Winner

• #WhyIVaccinate: Taking Twitter by Storm to Spread the Truth About Vaccines
• Infectious Diseases Society of America

Advocacy

• Saving Jobs and Lives – End Device Tax
• Advanced Medical Technology Association

Convention/Meetings Marketing

• IRI Annual Conference Marketing Campaign
• Insured Retirement Institute

Digital Content

• #WhyIVaccinate: Taking Twitter by Storm to Spread the Truth About Vaccines
• Infectious Diseases Society of America

E-Magazine

• Perspectives Magazine
• National Association of Independent Life Brokerage Agencies

E-Newsletter

• AEM Industry Advisor e-Newsletter
• Association of Equipment Manufacturers

Media/Public Relations

• Management Accounting - The Gateway to More
• Institute of Management Accountants

Member Retention

• Stretching Beyond Excellence – American Urological Association’s 2019 Member Retention Campaign
• American Urological Association

Member/Volunteer Engagement

• ISACA's 50th Anniversary: Honoring Our Past, Innovating Our Future
• ISACA

Membership Recruitment

• IPC Membership Recruitment Campaign
• IPC

New Product/Service Launch

• Young Professionals Network (YPN) Real Estate Boot Camp
• Chicago Association of Realtors

Print Magazine

• Member print magazine redesign re-imagined
• American Optometric Association

Rebranding Campaign

• That's Who We R 2019 Consumer Advertising Campaign
• National Association of REALTORS®

Video

• My Legacy, My Hospice: Lou's Story
• National Hospice and Palliative Care Organization

Website

• SSO Website
• Society of Surgical Oncology

MERIT WINNERS

The Gold Circle Awards Committee also recognized 6 organizations for a Merit Award, a distinguished recognition for applicants that had a very strong submission and project. The 2020 Merit Award winners are:

2020 Merit Winners

Digital Content

• Society of Women Engineers' "Diverse" Podcast
• Society of Women Engineers

E-Newsletter

• College Insider
• American College of Allergy, Asthma & Immunology

Member Retention

• AAMI Membership Restructuring Initiative
• AAMI

Member/Volunteer Engagement

• Be A Member Campaign
• Austin Board of REALTORS®

Rebranding Campaign

• ChoosePT
• American Physical Therapy Association

Website

• NACDL.org
• National Association of Criminal Defense Lawyers