Pricing and Value Governance for your Association's Financial Sustainability
Event Information
Date(s):
Apr 09, 2025 - May 06, 2025
Time:
2:00 PM - 3:00 PM
Location:
Online Event
CAE Credits:
4
Member Price:
$200.00
NonMember Price:
$260.00
Description
Your association is setting prices whether you have a pricing governance model in place or not, and you know that without a proper governance model, you most likely aren't doing it to the fullest capacity that you can. Despite this, you don't know where to begin - which products, what methods, who decides, how often?
Join us for this methodical course on 4 steps to creating a Pricing and Value Governance Model that your association can use to streamline who makes decisions, what your processes are and how often you will review your pricing and value by product.
Learning Objectives:
- Analyze which components of a pricing and value strategy your organization is lacking
- Develop a plan of action to initiate a proper pricing and value strategy
- Execute an annual review for continuous improvement in value and pricing
April 9th, 2025 2-3pm EST
Session 1: Data Analysis - Uncovering Where You've Been
April 16th, 2025 2-3pm EST
Session 2:Value Analysis - Uncovering Where You're Going
April 22nd, 2025 2-3pm EST
Session 3: Pricing Analysis - Discovering Your Financial Sustainability
May 6th, 2025 2-3pm EST
Session 4: Pricing and Value Governance - Operationalizing Excellence
Meet the Speaker
Pricing for Associations
Dr. Michael is a Certified Association Executive and Certified Pricing Professional on a mission to advance associations in their pricing models for financial sustainability. As the Founder of Pricing for Associations, he and his team work with associations to harmonize pricing and value across membership, education, sponsorship, events, and marketing. Dr. Michael is a proud Association Forum Forty Under 40 honoree for his dedication to the association field and the author of Pricing for Associations, available on Amazon.
Accessibility Features
This program provides professional live captioning by 3PLAYMEDIA. If you require ASL or additional accommodations, please let us know at Learning & Meetings to request specialized accommodation for this program.
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Agenda
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April 9th, 2025 2-3pm EST
Session 1: Data Analysis - Uncovering Where You've Been
To know where we are going, we have to know where we have been. Data Analysis allows us to remove bias and assumptions by leading with facts. But what data do we look at for value and pricing? Do our competitors matter? What if our data is lacking?
Join us for this session as we provide templates and a blueprint of what data to look at by product, how to address competitive analysis, and how to fill gaps in data that is lacking.
Learning Objectives:
- Identify key data points and metrics to evaluate the value and pricing of association products.
- Analyze competitive positioning and incorporate findings into strategic pricing decisions.
- Develop strategies and tools to address gaps in missing or incomplete data for a comprehensive analysis.
April 16th, 2025 2-3pm EST
Session 2: Value Analysis - Uncovering Where You're Going
We know what typically happens - the squeaky wheels are the loudest and we craft products based on their feedback, but it may not be what your overall audience truly needs. How do we properly gather data cross-segmentally to make informed decisions on the value your audience needs from your products?
Join us for this session as we provide the tools and templates you need to conduct value analysis via surveys, focus groups, and 1-1 interviews across your products so that you can determine the right next steps in product development for your association.
Learning Objectives:
- Design effective surveys, focus groups, and interview protocols to gather cross-segmental feedback on product value.
- Evaluate audience needs and preferences using structured tools and templates for value analysis.
- Formulate actionable insights to guide product development and enhance alignment with audience expectations.
April 22nd, 2025 2-3pm EST
Session 3: Pricing Analysis - Discovering Your Financial Sustainability
Now that you know where you've been and where you're going, how do you set the right price so that you get your fair share of the pie? This is a delicate balance for associations - we don't want to be greedy, but we also need financial sustainability to continue to fulfill our mission for decades to come.
Join us for this session on the two methodologies that will best help drive your pricing decisions through data, how to execute them is surveys or interviews, and how to analyze that data for the right price for your audience's willingness to pay.
Learning Objectives:
- Apply data-driven methodologies to determine pricing strategies that balance audience value perception and financial sustainability.
- Execute surveys and interviews to assess audience willingness to pay and gather actionable pricing insights.
- Interpret collected data to establish pricing models that align with organizational mission and long-term goals.
May 6th, 2025 2-3pm EST
Session 4: Pricing and Value Governance - Operationalizing Excellence
Bravo! Your association knows the right value to deliver to your audience for the right price. Now how do you ensure 10 more years do not pass before you do this work again?
Join us for this session as we operationalize the process your association can use to streamline who makes decisions, what your processes are and how often you will review your pricing and value by product. This session includes a template that you can easily format specific to your organization.
Learning Objectives:
- Develop a governance framework for decision-making processes related to pricing and value across association products.
- Implement a structured review cycle to ensure pricing and value strategies remain aligned with audience needs and market conditions.
- Customize governance templates to fit your association’s specific operational and strategic requirements.
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