Networking looks different post-pandemic. If you’re looking for your next job opportunity, that means it’s time to consider new ways to build your contacts.
Q: It doesn’t appear that networking events will be coming back at the level they were before the pandemic. However, I know networking is a great way to make contacts that can lead to job opportunities. What should I be doing now when it comes to networking?
A: Since networking is still one of the best ways to land your next job, learning how to do so virtually is something we all need to learn.
Start with all the people you already know. Make a list of people you’ve worked with at past jobs or people you’ve met over the years who you always meant to contact. Now is your opportunity to get in touch with them and update them on what you are currently doing and what you’d like to do next. I like to start with an email to briefly re-establish your connection and then follow up, if there is interest, with a phone call. But go with whatever you’re most comfortable with.
Outside of online networking, keep an eye out for organizations in your area of business that are returning to in-person networking.
Then there’s LinkedIn, which is a gold mine for virtual networking. Take time to increase your contacts. You can use the same contact list you’ve put together and make sure you’re connected to each of them. If not, this is the time to reach out.
LinkedIn also provides users with many opportunities to gain visibility. For instance, spend 15 minutes or so a few times a week to like or comment on a post to get your name out there. Even better, post a short article you have written.
And although this may sound silly, don’t overlook when LinkedIn shares that it is the birthday or work anniversary of one of your contacts. That’s the perfect time to send them a short message. In addition, if one of your contacts changes jobs, reach out. Maybe you know someone at their new organization whom you can connect them to. You can use other social media platforms to network as well.
Outside of online networking, keep an eye out for organizations in your area of business that are returning to in-person networking. If you attend, follow the long-standing networking tips of planning ahead as to people you’d like to meet and following up afterwards to deepen the relationship.
This brings up an important point—follow-up is critical. I know so many people who work hard to network but never follow up and then wonder why nothing ever develops. Finally, remember that networking goes both ways—always offer to do something for the person you meet. That is how professional relationships develop and grow and get you that next great job.
