The toolkit is based on a 2023 ASAE Global Operations Survey sent to nearly 5,000 respondents. The survey confirmed that associations maintain widely distributed global operations. Among U.S.-based respondents, two-thirds are operating internationally and, of those, half are looking to expand their international operations. Among the U.S.-based associations surveyed, 50 percent reported operating in five of the world’s regions, and 43 percent of respondents reported operating in a sixth region.

“U.S.-based associations operating globally play a pivotal role in empowering workers, stimulating global economies and advancing industries and professions,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “By sharing best practices, setting standards and fostering professional development, these associations enhance skills and knowledge-sharing across borders, driving innovation and growth worldwide. By releasing this toolkit, ASAE and its strategic partner SECB strive to help associations understand macro geopolitical and economic trends, learn from other associations already working internationally, and develop a plan for crafting their own global strategies.”

ASAE and SECB, a part of the Singapore Tourism Board (STB) and the lead government agency for business events in Singapore, renewed their strategic partnership earlier this year, and are committed to working together to strengthen the global association community and ensure a robust business events industry in Asia and around the world.

 

MEDIA CONTACT: Chris Vest, CAE, 202-626-2798, cvest@asaecenter.org

 

About ASAE

ASAE is a membership organization of more than 50,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at Welcome to ASAE — American Society of Association Executives (asaecenter.org)

 

About Singapore Exhibition and Convention Bureau

The Singapore Exhibition and Convention Bureau (SECB), a part of the Singapore Tourism Board (STB) is the lead development agency for tourism and business events, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Visit STB at www.stb.gov.sg or www.visitsingapore.com/mice