WASHINGTON—ASAE has selected the winners of the 2014 Gold Circle Awards competition that identifies excellence, innovation, and achievement in association/nonprofit marketing, membership, communications and component relations programs. Winners will receive their awards during the Gold Circle Awards ceremony on June 17 at ASAE’s 2014 Marketing, Membership, and Communications Conference in Washington, DC.

During the awards ceremony, one winner will be announced as the overall winner and receive the Gold Circle Award for Overall Excellence. The 2014 competition received the highest amount of entries in the history of the program, with more than 195 submissions. The Communications, Marketing, Membership, and Component Relations Councils collaborated on executing this year’s awards program through the Gold Circle Awards Committee.

“This year we had great examples of marketing, membership, communication and component relations programs, and it was a hard decision for the judges to select who should receive a Gold Circle Award,” said Mike Boa, CAE, director of communications and marketing at the Casualty Actuarial Society and chair of the Gold Circle Awards Committee. “During the MMCC conference, we will not only recognize the winners, but select winners will present their programs during a session to share their best practices, so attendees can learn new strategies to take back to their own organizations.”

Here are the 2014 Gold Circle Awards winners:

Branding Campaign
American Society for Dermatologic Surgery; ASDS Branding Campaign

Convention/ Meetings Marketing Campaign
American Chemical Society; Fueled by ACS
North American Veterinary Community; NAVC Conference 2014 Think Big

E-Magazine
Heifer International; World Ark Tablet Magazine App

E-Newsletter
The American Institute of Architects; AIArchitect—AIA National Convention Coverage

Innovative Communications
National Multifamily Housing Council and National Apartment Association; Apartments. We Live Here.

Integrated Communications Campaign
National Multifamily Housing Council and National Apartment Association; Apartments. We Live Here.

Media/Public Relations Campaign
National Multifamily Housing Council and National Apartment Association; Apartments. We Live Here.

Membership Recruitment Campaign
American Counseling Association; ACA Student Membership Recruitment Campaign

Members Retention Campaign
Engineers Australia; strENGth

New Member Orientation Campaign
Society of Petroleum Engineers; New Member Welcome Packet and Online Welcome Center

New Product/Service Launch Campaign
San Diego County Bar Association; Bar Center at 401

Re-branding Campaign
National Center for Homeopathy; National Center for Homeopathy 2013 Rebranding Campaign

Video
Emergency Medicine Residents’ Association; 24/7/365:The Evolution of Emergency Medicine
American Floral Endowment; Murder, Sex and Greed

Website
National Crop Insurance Services; A Digital Voice for Crop Insurance.

Entries for the Gold Circle Awards competition were evaluated in each category based on established criteria for excellence in association marketing, membership, and communication programs. Judges were experienced marketing, membership, and communication professionals from associations, nonprofits, and for-profit organizations.

For general information about the Gold Circle Awards, visit www.asaecenter.org/goldcircle.

MEDIA CONTACT; Sabrina Kidwai, APR, CAE 202-326-9505, skidwai@asaecenter.org

About ASAE; The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing more 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

 

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