Associations are in a race for relevancy to grow membership and demonstrate ROI to exhibitors, sponsors, and advertisers. With organizations under pressure to generate demand, and U.S. spending on lead generation projected to reach $3bn per year by 2028, associations have a tremendous opportunity to become the trusted partner companies use to find their next customer while creating a new source of non-dues revenue.

The good news is, you’re not facing these challenges alone. Associations can leverage the power of demand generation to streamline their marketing efforts and supercharge the growth of new business.

In this webinar, led by association veteran and marketing expert Scott Conley, joined by ASAE's VP of Sales and Partner Experience John Bacon, you’ll gain practical insights into strategies, models, and programs designed to support your goals to:

1. Accelerate growth with new strategies that help associations reach more potential members and sponsors.
2. Deliver better ROI for exhibitors, sponsors, and advertisers
3. Enhance member and sponsor engagement

By the end of this session, you will be empowered to evaluate whether expanding marketing services is the right move for your association.

Speaker:
Scott Conley,VP, Strategic Partnerships, INFUSE
John Bacon,VP, Sales and Partner Experiences, ASAE