Event Information

Description

• Agenda

  • Association AI Summit

    Agenda

     All Times Listed are Eastern Standard Time

    November 14, 2024

    11:00-11:15 Welcome and Introduction

    Reggie Henry, CAE, CIO and Performance Excellence Officer, ASAE

    11:15-12:00 Opening Keynote

    Charlene Li

    For more than three decades, Charlene has been on the front lines of disruption, where she’s predicted and navigated the global power shifts brought on by the internet, social media, and generative AI. As a devoted storyteller and an influential thought leader, she helps her followers understand that disruptive change should not be feared but rather embraced - with the knowledge that only by transforming our organizations and communities can we create a better future for all of humanity.

    12:05 – 1:00 Update from the Association Coalition for AI (ACAI)

    Jason Oxman, President and Chief Executive Officer, Information Technology Industry Council

    ACAI provides guidance and strategic direction to association leaders on the integration and utilization of AI technologies to enhance organizational efficiencies, member engagement and value delivery.

    1:00-1:15 Break

    1:15-2:00 Case Studies

    Thad Lurie, Senior Vice President, Digital and Technology, American Geophysical Union

    Join Thad Lurie as he presents a compelling case study on how AI is revolutionizing research collaboration. In this session, Thad will share how the American Geophysical Union is leveraging Natural Language Processing (NLP) to drive remarkably relevant and valuable content and connection recommendations. He will go into specificity around the practical aspects of implementing an AI-driven platform that facilitates learning, connection, and collaboration. This session is designed for association leaders who are looking to harness the power of AI to drive meaningful impact in their fields, offering actionable takeaways and a specific path forward on how to replicate this success in their own organizations.

    Crack the AI Code: Lessons in Driving Innovation

    Moderator: Alex Mouw, Principal Strategic Advisor, Amazon Web Services (AWS)

    David Lee, Sr Director of Digital Transformation for the International Swaps & Derivatives Association

    Ryan Silhavy, Director of Innovation, Society of Actuaries

    Join us for a deep dive into how two leading associations, the Society of Actuaries (SOA) and the International Swaps and Derivatives Association (ISDA), are harnessing the power of AI and machine learning to drive innovation and operational efficiency. Hear firsthand from SOA on their journey to develop an AI strategy and the change management required. Discover how ISDA enhances its operations with AI, from an in-house built external member AI search/chat interface to auto-describing working group documents and ISDA’s collaboration with the AWS AI Innovation Center to rapidly prototype an industry-wide legal document processing solution. This session, facilitated by a strategic advisor from AWS Nonprofits, promises invaluable insights for associations at any stage of their AI/ML adoption.

    Bridging Perceptions: AI Insights from Association Members and Pros

    Tirrah Switzer, Senior Director of Product Marketing, Momentive Software formerly Community Brands

    Explore the evolving role of artificial intelligence within associations, drawing on research that compares the perceptions of members and association staff on AI adoption and usage. This session will dive into the data, revealing key differences and similarities in how each group views AI’s impact, including differences between younger and older members usage and how association boards are influencing these AI strategies. Whether you're navigating leadership or just starting the conversation, this session provides valuable data to help bridge generational gaps and drive more informed decisions around AI integration.

     Unpacking the “Black Box” of AI – an Intuitive Introduction

    Heather Harris, PhD - Herkimer Consulting

    As AI continues to transform industries, association leaders will need to navigate the complexities of AI-driven systems. This talk aims to "unpack the black box" of AI, offering an accessible and intuitive introduction to AI technologies with a focus on large language models (LLMs) and AI orchestration. Through practical examples and clear explanations, this session will demystify how these systems work, discuss practical applications and limitations, and explore implications for association management. Attendees will leave with a foundational understanding of AI systems and how they work.

     AI and the Small Staff Association

    Moira H. Edwards, MS, CAE, President, Ellipsis Partners LLC

    Cathy Lada, Chief Marketing and Membership Officer, AAOE

    Drew Frazier, Technology Manager, VCIA

    Alan DeYoung, Executive Director, Wisconsin EMS

    In this session we will lay out a framework for protecting your organization in the world of changing AI practices and expectations, while giving staff the freedom to experiment with the growing range of AI tools. We will then showcase specific examples of AI use from small staff associations and how those are being used to create, transform, inspire, and inform.

    2:00-2:15 Transfer to Demo Rooms

    2:15-3:00 Demos – AI Showcase

    xop.ai

    Master Workplace Productivity with xop.ai

    Reduce support costs by automating routine inquiries and troubleshooting with your own custom AI chatbot. Empower your staff to self-resolve with instant responses to queries, enhancing efficiency and allowing your support team to focus on more complex issues.

    Aplusify

    Popular Use Cases of Salesforce Einstein AI for Associations

    Melissa Williamson, Business Analyst, Aplusify

    Manu, Senior Project Manager, Aplusify

    Join us to discover how Salesforce Einstein AI can elevate member engagement, retention, event attendance, and fundraising—all without replacing your current AMS and other tools. Explore key topics like predicting and segmenting members using engagement scores, leveraging Generative AI for personalized experiences, improving member services with Service Cloud and AI, and implementing Agent Force across departments to enhance performance and efficiency. Seize this opportunity to learn how Salesforce Einstein AI can strengthen your association’s member engagement strategy and unlock meaningful results!

    Personify

    Data Insights, the new AI tool for MC Trade

    Lauren Bashaw, Director of Product

    Benjamin Morton

    In this session, you will learn about Data Insights, a new AI tool that enables you to understand how members are engaging with your organization, determine which factors affect member retention, and make informed decisions that help you achieve your organization’s goals.Data Insights, which is powered by Amazon Quicksights and available from within the MC Trade core AMS, gives you access to advanced reporting and deep analysis at your fingertips.

    LiveChat

    Gevme

    Spark AI

    3:00-4:00 AI Town Hall – Exploring the Challenges and Opportunities

    Moderator: Reggie Henry, CAE, CIO and Performance Excellence Officer, ASAE

    Rob Wenger, Chief Executive Officer, HigherLogic

    
    

     

    Day 2 – November 15, 2024

    10:00-10:05 Welcome and Introduction

    Reggie Henry, CAE, CIO and Performance Excellence Officer, ASAE

    10:10 – 11:00 Opening Keynote: Lessons from a 20 Year Journey through AI

    Shelley Cazares, PhD, AI Technical Consultant, Google Public Sector

    11:15 – 12:00 Breakout Sessions

    AI and the Labor Market

    Lisa Simon, Chief Economist, Revelio Labs

    Artificial intelligence has been poised to have an outsized effect on the labor market, yet the massive gains in productivity are absent, and we also haven’t experienced massive shifts in labor demand due to AI. Let’s explore the impact of AI on the labor market and how far along adoption is to understand the true potential of AI in the workplace.

     LLMs and The Association Knowledge Cycle

    Dray McFarlane, Thomas Altman, Tasio

    We’re venturing into an era where the knowledge cycle isn’t a slow, ponderous revolution but a rapid, exhilarating spin, propelling us forward in ways we’d only dreamed. Join us as we explore how LLMs can turn the huge amount of content we encounter every day into practical, meaningful knowledge.

    Microsoft Co-Pilot – Practical Tools You Can Use Every Day

    Chris Ecker, Chief Technology Officer, DelCor

    Tobin Conley, CAE, CIP, Director, Research and Learning/Senior Strategic Consultant, DelCor

    Microsoft has launched CoPilot…Now What? Like any other AI tool, there are issues that need to be addressed before, during, and after implementation. In short, you need a roadmap and strategy. Come join your colleagues as we show some of these tools that you can use in your everyday work and then equip you with the roadmap and strategies needed to implement them successfully in your organization.

    12:00 – 1:00pm Lunch

    1:00 – 2:00 Breakout Sessions

    AI and Marketing

    Erica Salm Rench, COO, rasa.io

    This session will provide associations with the knowledge and tools to transform their marketing and member engagement strategies using AI. The session will review the landscape of where Marketing AI is in 2024 and what to expect the future to look like in this rapidly changing world. This session will also introduce approachable AI tools that can be seamlessly integrated into your organization's communications and marketing efforts. We will explore ways to infuse AI into content, web, email, publishing, SEO, event, video and content marketing strategies. By the end, you'll have an understanding of how AI is going to impact the future of marketing, and you will gain practical insights into leveraging AI to drive member engagement and growth for your association.

    Flawed Algorithms When It Comes to DEI

    Rich Luna, Senior Director of Content, ALHI

    Without question, artificial intelligence is here to stay. But when it comes to diversity, equity and inclusion, AI is experiencing hallucinations, which is how the industry refers to AI rendering incorrect, faulty or even abusive information. This session will examine important questions that must be asked, from the ethics of when and how AI can support DEI initiatives to understanding how AI will need training, data collection, model training and model deployment to successfully represent the values and need for DEI awareness in AI-generated content.

    How to Craft Your Responsible AI Policy

    Maddie Grant, CAE, Propel
    Tori Miller Liu, FASAE, CAE, AIIM International

    Generative AI has exploded into the business world with wide-ranging disruptive potential. As associations grapple with how to incorporate AI into their working practices, often the very first step is to craft a good Responsible AI policy which will provide parameters for staff usage of new tools as well as identify the organization’s position on the often-thorny ethical questions involved in using AI. Wary of getting started without a policy in place? We’ll walk you through step by step how to write your own AI policy and guidelines, and you’ll hear from peers how they are thinking through the big questions around the dangers and benefits of AI in their own organizations.

    Ethics and AI

    ASAE Ethics Committee

     

    2:15-3:30 Closing Keynote

    Kristen Linnea Johnson, PhD, Principal Digital Innovation Lead, AWS Worldwide Public Sector

    Artificial Intelligence and Machine Learning may sound like something out of science fiction, but these smart technologies are becoming a part of our everyday lives. While there’s no one-perfect-way to integrate AI into your organization – it really depends on your unique situation – there are cultural building blocks that have been proven to help your staff be successful in the Age of AI. That’s why, in this session, we’ll focus on how you can develop an innovative, experimental culture where people embrace creativity and feel empowered to try new things. And we’ll discuss ways to nurture emotional intelligence and psychological safety, so your team can thrive with these transformative technologies, not fight against them. You’ll come away with a clear understanding of how to assess your organization’s readiness for AI, strategies to demystify the tech for your staff, and concrete steps you can take to start harnessing the power of AI and ML - no robot takeover required!

• Policies

  • Review ASAE Program Cancellation Policies